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February 2007
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Consumer & shopper insights on steroids
In the mid-nineties, we released our Homescan Consumer and Shopper
Insights Suite of syndicated applications. These multi-market,
multi-channel, multi-retailer, multi-category, and multi-brand data
sets were designed at the request of Procter & Gamble. Procter &
Gamble was looking for syndicated consumer panel data that would
enable their sales and category management teams the ability to mine
consumer buying and shopping behaviors to build sales stories to
enhance their retailer partnerships and trade desk negotiations. read more
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Winning the battle of the bulge
In a twist on the old saying, the way to a shopper's stomach seems to
be through the heart. Or, possibly, it's through their concern for
health of their heart if what they say can actually translate into
what they do.
In this year's edition of Shopping for Health, published
jointly by FMI and Prevention magazine, shoppers say clearly
that they need to eat better in order to improve their health and
diet. read more
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Hearty sales spike key Valentine's Day categories
Money flows where the heart goes, suggests sales data for categories
that index high in the weeks leading up to Valentine's Day. Large
tickets on mainstay flowers and jewelry foster retail opportunity in
less pricey alternate categories such as chocolates (regular and
dietetic), lollipops, incense, colognes and perfumes, bath oils and
of course greeting cards in food, drug and mass stores (excluding
Wal-Mart), according to ACNielsen Strategic Planner data covering
these key weeks in 2006. read more
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Is the "next big diet" already over? Glycemic product sales level off.
While sales of glycemic products grew 150 percent last year,
generating volume approaching $35 million and continuing a trend that
seemed to kick in during late 2005, research by ACNielsen suggests
that the overall trend may be leveling off and that retailers and
manufacturers should take care to put too much emphasis on this
category.
The exception may be for products low on the glycemic index,
which saw as many as 40 new products introduced last year, and may
continue to be popular because of their appeal to the ever-expanding
diabetic community. read more
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Hemp is hot!
One of the hottest food trends for 2007 may well have its origins
dating back thousands of years.
Take a look down the aisles ... and it's all about hemp! Hemp has
been grown for at least the last 12,000 years for fiber and food.
George Washington and Thomas Jefferson both grew hemp and in fact
Jefferson drafted the Declaration of Independence on hemp paper.
First thing to understand is that "hemp" is NOT "marijuana."
Industrial hemp and marijuana are both classified as
Cannabis sativa, a species with hundreds of different
varieties, which is a member of the mulberry family. read more
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Global food and beverage study points to growth
A new study by ACNielsen Global Services demonstrates the importance
of emerging markets for the food and beverage industry. The total
growth of the category during the 12 months ending mid-2006 was four
percent, or less than a third of the 13 percent growth seen in
emerging markets during that same period of time. Latin America also
showed considerable growth strength with a 10 percent up-tick, while
North America and Asia Pacific came in with four percent growth
apiece. read more
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Organics lift dried fruits
Dried fruit isn't solely your parent's category anymore. Though dad
ate prunes and mom ate dates for their good taste and body regularity
- and they still do - the supermarket's wrinkliest items (not mom and
dad) are now basking in the sun because of new broader appeals.
Witness three trends:
Today's shoppers seek healthier snacks for themselves and their
kids. Boomers and seniors are growing in numbers. read more
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Cereals reposition for growth
The familiar "snap-crackle-pop" represents more than an iconic cereal
brand that helped begin many readers' mornings as they grew up. It's
the sound of a once moribund category awakening into one that brims
with healthful and on-the-go consumption products. Today, the aisle
stretches further with breakfast bars and granola & natural type bars
for commutes, lunches and exercise breaks, and bagged products for
finger-food snacks resembling popcorn - all of which broadens appeal
to adults as well as kids. read more
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Sunless tanner sales erratic
People are torn over their tans. They want to look great but not risk
cancer from sun exposure. Nor do they want premature wrinkles. Where
do they go for a beautiful bronze indoors? Either to tanning salons,
which still project UV rays onto skin; to professional technicians
who spray their entire bodies with even but short-lived coatings; or
to the retreat of their homes, where they apply sunless tanners for
color that lasts a week or less. read more
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CHANNEL WATCH
ACNielsen estimates that in 2005, over $3.7 billion was spent
across all retail channels in the personal soap/bath needs category
which includes dry and liquid bath additives, liquid bath oil, bar
soap, liquid soap, specialty soap, hand cleaners & hand sanitizers. read more
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The high risk of globesity
The food world gets it - a scan of the industrialized nations'
population that inhabit our globe are, for the most part, too fat.
As a result, food companies have reformulated and are exchanging
unhealthy ingredients for those with a more nutritious and healthier
profile. A significant effort and on target.
But two events over the past week or so underscore the fact that
the food world alone cannot correct the problem. read more
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Consumer 360
Don't miss the #1 marketing conference for the CPG industry!
Consumer 360: Winning Today, Transforming Tomorrow
May 15 - 17, 2007 at
The Westin Diplomat
Resort and Spa in
Hollywood, FL.
Click here
to register today!
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FMI Annual Financial Review
This annual report provides you with a complete financial picture of
the supermarket industry as well as the external business
environment, including key ratios, balance sheet, income statement
and statement of cash flow. The results are provided for the entire
industry as well as by annual sales for more accurate benchmarking. read more
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Xtreme Retail 23 Newsletter
XR23 will provide you with the latest information and analysis of
technologies designed specifically for the retail environment.
CLICK HERE for
your FREE subscription.
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Facts, Figures, & the Future Newsletter
Click here for your
FREE subscription to Facts, Figures, & the Future.
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