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April 2010
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Technology for Business Growth
Among the most exciting changes in the business landscape involves technology - how we use it professionally and personally. Both are affecting the supermarket industry - from our back-of-house operations and across our supply chain to the ways our customers interact with us online and on their smart phones.
Our eagerness to utilize technology increases as the costs associated with it decrease and applications become easier to use. read more
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Child Hunger Ends Here
Nearly one in four children in the United States doesn't know where their next meal is coming from. That's nearly 17 million kids across the country who struggle with hunger, from all walks of life, especially over the past 20 months of our recession. ConAgra Foods has partnered with Feeding America, the nation's leading hunger-relief organization, in launching its Child Hunger Ends Here (CHEH) Neighborhood Rally campaign; which offers supermarket retailers a unique opportunity to get involved with their communities. read more
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Will frozen yogurt firm up in supermarkets?
By marketing the digestive health benefits of yogurt, promoting heavily, and keeping baseline prices flat in the United States this year despite rising milk prices, prominent yogurt suppliers aim to keep their brands competitive - and more importantly for retailers help grow the domestic market.
Per capita consumption in the U.S. is 11.5 pounds, just one-sixth the level in Western Europe, according to a Reuters report from its recent Food and Agricultural Summit. read more
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Apples: The Next Superfruit
After today, America will no longer connect apples primarily with wholesome activities like picking bushels amid a spectrum of leaves in the fall, warming up with cider on a wintry day, or crunching a candied variety at Halloween.
People will think of apples as the next superfruit, an accessible, value-priced, nutritional energy source on par with blueberries and pomegranates. That's the logical outcome of a new national survey of 1,021 chief household shoppers across the nation conducted for the U.S. read more
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Housewares posts selective gains
Bad news for restaurants in this recession has meant selective good news for housewares sales in food, drug and mass channels lately. Because people eat and entertain more at home, they care more about the experience, focus more on saving time in food purchase and prep, and sometimes replenish certain kinds of cookware, appliances, gadgets, dinnerware, serving ware, glassware and paper and plastic products. read more
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Helping Customers Eat At Home More Can Help Supermarkets|Vitamin K: A Nutrition Superhero?
The recession has certainly taken a bite out of food sales over the past 18 months, according to The Food Institute. But supermarket operators have an opportunity to build sales by helping consumers eat at home more as they eat away from home less. And indeed, that may already be having a positive impact on the supermarket industry.
Most shoppers know that consuming a variety of different foods in their most natural, least processed form is best for our health and can do wonders in terms of disease prevention - but nonetheless, it never ceases to impress, when new science emerges revealing the 'power' certain vitamins have to fight infection, prevent chronic disease or even improve memory. read more
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Marketers seek sales rebound in incontinence
Always be gentle around the genitals, if you're a brand marketer. So it goes in the incontinence category, where clinical terminology is out - replaced by phrases like 'light bladder leakage' and 'the spritz.' Pads are said to be 'undetectable,' and if a woman is even mildly incontinent she is said to have a 'bladder condition.'
That's a quick review of the consumer messaging today around a condition that brand makers claim affect one American woman in three, even the young who might emit urine with a sneeze or on a jog. read more
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Talkin' 'Bout My Generation
The Who recorded their rock and roll classic "My Generation" to make the point that other generations just didn't get it. It's true, some generations don't understand each other, they're different. In our industry, understanding generational differences in media and shopping habits is important because they can help marketers optimize critical assortments, pricing, promotion and advertising decisions by crafting targeted strategies and niche offers. read more
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Gum retains sales pop in recession
Gums, mints and breath fresheners and sweeteners have kept mouths moving for as long as we can remember - often curbing the mindless chatter many of us like to avoid. People use these products to keep their breath appealing and their favorite gender close. These items can help satisfy an urge in a low- or no-calorie way; they can keep new taste sensations easily available in a pocket or purse; and gum in particular has become a form of medication delivery. read more
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Consumer Eating Habits
The economy is affecting consumer eating habits, according to research conducted by the N.G.A. and SupermarketGuru, and underwritten by ConAgra Foods. The research found that the overwhelming majority of consumers (89%) are eating most of their meals at home.
With unemployment persisting and consumer confidence down, families have sought shelter in their own homes. To save money, par frills, buy healthier and cook smarter, consumers are making fewer trips to the store and looking for competitive prices and emphasis on value. read more
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The Lempert Report
Daily Marketing, Analysis, Issues & Trends
Exchanging Unexpected Pieces of Knowledge
Click here for your FREE subscription
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Food, Nutrition & Science
We've just launched a brand new monthly newsletter: Food, Nutrition, & Science from The Lempert Report.
Our mission is to provide retailers and brands with the latest food news and the tools needed to better serve and empower our shoppers to make the best food choices possible. Each issue will contain interviews with leading researchers, nutritionists and trend setters. read more
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Facts, Figures, & the Future Newsletter
Click here for your FREE subscription to Facts, Figures, & the Future.
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