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August 2009
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Learning For Life
As fall approaches and brings with it a new school year, shoppers continue to strive to feed their families healthful and tasty meal choices. Even though their budgets are tightened, parents continue to become even more health-conscious. Two out of three parents with children ages 6 to 18 at home now say they serve healthy options at dinner all the time, up from only half last year. Lunches have become notably healthier as 44 percent of parents say their children bring packed lunches to school at least some days during the week. read more
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Julia Child will change food TV again
The theatrical release of Julie & Julia just opened, and we plan to view the film, and celebrate the life, charm and career of the famed chef Julia Child.
There is no doubt that the era of celebrity chef is over. Cute and cleavage is about to be replaced by substance. The reason we have cooking shows is all about Julia, James and Jacques - those masters who put food first (and themselves second!). read more
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Convenience stores will bank on foodservice for growth
Convenience stores remain a bastion of independence where single-store owners operate more than six outlets in 10 (61.8%), according to Convenience Store News/TDLinx data. This channel's fragmentation might lead others to dream of easy pickings - the Quick Trip-oriented Tesco Fresh & Easy and Marketside by Walmart formats come to mind.
But a packed ballroom at the recent Nielsen Consumer 360 Conference learned plenty they could do to forestall competitors and strengthen their own performance in a joint presentation, Convenience Channel Lessons: Offensive Tactics for Tough Times, given by Don Longo, Editor-in-Chief of Convenience Store News (CSN), along with Kristen Moore, Nielsen; Dave Hansen, customer VP Convenience Channel, Kraft; Brian Kuz, Director of Insights, Red Bull; and Matt Paduano, VP Information, Nice & Easy Grocery Shoppes, Inc. read more
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As Boomers age, their shopping contrasts shift
As marketers have come to learn, Boomers are no homogeneous group. They defy generalization, just as they've defied convention their entire adult lives. They've wrought endless change in society and will continue to do so.
So it is little surprise that different Boomer segments defined by their age behave differently when it comes to shopping, their use of private label products, and their propensity to eat for health and wellness. read more
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Value-added chicken has its day in recession
Bad news for most is nearly always good news for someone. This truism favored value-added chicken during a recent 52-week period. American households' budgetary troubles made them eat at home more, and the higher demand led to higher prices per pound and dollar sales gains for this high-flying category.
The family desire for convenient, tasty center-plate chicken meals had households make room in their kitchens for cuts that were marinated, seasoned, stuffed, in strips, on kabobs, or in the form of roasters, fryers/broilers, or stewing chickens. read more
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Food Safety Enhancement Act of 2009|The Fat Fight|White House garden no longer organic
TLRTV is a 5-minute videocast designed specifically for the B2B Food World with a focus on Marketing Analysis, Issues & Trends. In this week's report...
H.R. 2749 is "An Act to amend the Federal Food, Drug, and Cosmetic Act to improve the safety of food in the global market, and for other purposes." Officially know as the Food Safety Enhancement act of 2009, this bill largely focuses on prevention, which is good, but just one part of the equation. read more
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To court Hispanics, be precise and culturally sensitive
Want more sales from America's largest minority (48 million households)? The ones with larger households (3.7 vs. 2.7), younger median age (27 vs. 39), and lots of buying power ($1.2 trillion by 2011)?
For brands to fulfill their sales potential with Hispanics, build marketing strategies and execute against insights on Hispanic moms, urged Barb Wilson, Senior Manager of Consumer Insights for Multi-cultural Marketing at General Mills, and Paul Flugel, VP of Marketing ROI at Nielsen, in their presentation, Maximize Your Hispanic Media Spend: Cultural Considerations You Need to Know, at the recent Nielsen Consumer 360 Conference. read more
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It's time for mommy bloggers and brands to step up
Women have long been the coveted targets of marketers. So when women, including moms, took to blogging, they gave CPG brands a direct path, perhaps one that could be so effective that it would eliminate or at least minimize investments in other mommy-focused traditional media. Perhaps a new medium that is just as effective as word of mouth for the masses.
Sounds good so far. Women bloggers hum on their daily fix of transmitting their personal words and knowing they might be read. read more
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Living the sweet life
If Jackie Gleason ran a supermarket today, he'd give his bug-eyed grin and shout, "How sweet it is!" At least all is well in the sugar and substitutes aisle.
Why not? As the recession took hold, consumers took comfort in small pleasures such as sweetness in their foods and beverages, and perhaps some more home baking as they visited restaurants less and less. While people are looking to eat healthier today, one would be hard-pressed to find evidence that sugar or a substitute as part of a balanced diet is unhealthy. read more
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iFood from Kraft
Smart phones are changing how we shop. From bargain hunting programs like Save Benjis to the coupon service Cellfire, and everything in between, consumers can take their pick of applications to help them organize their lists, price compare, research and save time and money in seconds flat.
There's a shopping application out there for just about anything, and everyone's getting in the mix. Last year, Target launched their gift application that tailors selections for loved ones. read more
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Food, Nutrition & Science
We've just launched a brand new monthly newsletter: Food, Nutrition, & Science from The Lempert Report.
Our mission is to provide retailers and brands with the latest food news and the tools needed to better serve and empower our shoppers to make the best food choices possible. Each issue will contain interviews with leading researchers, nutritionists and trend setters. read more
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Facts, Figures, & the Future Newsletter
Click here for your FREE subscription to Facts, Figures, & the Future.
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