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July 2009
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Tweeting for Food
Follow me on Twitter! Who hasn't heard that before? Twitter is much more than just an instantly updated, 140 character limit, and networking soapbox. The micro blogging service has actually produced tangible results for both individuals and businesses, and it is time for the food world to TWEET.
Whole Foods market whose main Twitter account has acquired just under 1,000,000 followers - we are talking one million people receiving instant updates about all things Whole Foods all day long! This may seem excessive to some, but when you check out Whole Foods 'tweets' they are full of valuable content including new product updates and specials, links to articles on their site and answers to consumer questions. read more
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In This Economy, Even Store Brands are Having Some Challenges
Over the latest six (4-week) periods ending 5/16/2009, store brand unit sales averaged a 5.7% increase in CPG departments tracked by The Nielsen Company in U.S. food, drug and mass merchandisers (including Walmart).
Most of this growth is from edible departments (i.e., fresh meat, fresh produce, packaged meat, dairy, dry grocery, frozen and deli). While branded unit sales declined, on average by 3.1%, unit sales in the last two periods were up 2.2% and off 1%, respectively. read more
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Grandparents: the next hot market?
It's time that consumer packaged goods manufacturers and retailers get hip to the buying power and purchasing diversity of America's 70 million grandparents - who far outnumber the national count of three segments more typically coveted by marketers: teens age 13-19, Hispanic-Americans and African-Americans.
Grandparents already lead 37% of U.S. households (about 44 million) and account for three out of every 10 U.S. read more
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Consumers eat healthier and save in the recession
While consumers are worn down economically in this recession, they are also turning toward healthier eating and more resourceful shopping.
Two out of three consumers (67%) "strongly agree" that they try to prepare healthy meals, the findings of a June benchmarking survey, The Economy & Your Food Shopping Habits, conducted by SupermarketGuru.com, revealed. That's 10 percentage points higher than the identical questionnaire found when initially fielded in January 2009. read more
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Could ice cream hotties reinvent the category?
We accept that people and water run hot and cold. But ice cream? Want proof? Watch consumers dash around Boston to the select restaurants, wine galleries and dipping shops that sell limited quantities of hot, spicy flavors of the cool treat.
Here's a taste of what they can score if they time their visits right: a "curry and coconut haute glace made of thick layers of cumin, ginger and chili, smoothed out by the coconut cream. read more
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If coupons surge beyond the recession, what form will they take?
Few people can stretch a food budget like a college student living in a dorm. We're talking more about pure energy than nutrition. But when a 20-year-old University of Connecticut junior told us recently, "Brands don't matter as much. We use coupons and buy what's on sale, especially BOGO [buy one get one free]," we felt that signified behavior that has spread beyond the campus into countless American households in this recession. read more
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Moms feeding babies more private labels
Are moms unwittingly feeding their babies into a future of fat and sugar desires, by failing to read baby food labels carefully and buying brands with high levels of these ingredients? Even if they didn't set their babies on a path of sweet, plump adolescence, it's a safe bet that moms don't want them eating foods considered to be nutritionally worse than cheeseburgers and chocolate biscuits.
Yet that's what is happening in the United Kingdom, according to a study undertaken by Sustain, a better food and farming alliance funded by the British Heart Foundation. read more
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Food safety concerns prevail among public
How far will the $1 billion go to improve food safety, which FDA is slated to receive in the proposed budget? Can its actions restore consumer confidence in the nation's food supply?
A new IBM Smarter Food survey shows the depths of despair currently felt by American consumers: more than 80% no longer trust food companies to develop and sell food products that are safe and healthy. Also, more than 60% of consumers express concern about the safety of, and knowledge about the content and origin of food products they buy. read more
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Healthy eating is back|A tortilla warmer|Why ethanol makes little difference|Martha and Betsy
TLRTV is a 5-minute videocast designed specifically for the B2B Food World with a focus on Marketing Analysis, Issues & Trends. In this week's report...
While consumers are worn down economically in this recession, they are also turning toward healthier eating. Results are in from The Economy & Your Food Shopping Habits survey conducted by SupermarketGuru.com on behalf of ConAgra Foods.
If you love tortillas, The Foodwarmer Company has just released a new and improved tortilla warmer that is for you!
A new study from the Congressional Budget Office confirms what economists and industry experts have stated for almost a year, that using corn for ethanol has had little impact on the price of food. read more
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The Child Care Nutrition Bill
In the U.S., 17% percent of adolescents age 12 to 19 are overweight, as are 19% of children age 6 to 11. The number of overweight or obese jumps to an alarming 66.3% for those age 20 years and over. But perhaps most disconcerting is the fact that obesity among preschoolers in the last 30 years has more than doubled.
Children that are overweight or obese are more likely to become overweight or obese adults. read more
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Prepare for slower CPG growth between now and 2020: Nielsen
Ten years from now, a smaller share of United States households will have children, a larger share will be older, and the most growth will be in the numbers of lower-income consumers, projects Nielsen.
Therefore, consumer packaged-goods marketers and retailers will need to radically rethink their historic reliance on middle-class families as their primary targets. F3 suggests this will require the development of more sophisticated segmentation strategies affecting everything from new product development, packaging and brand messaging to store formats and category alignments. read more
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The Power of Meat 2009
The Power of Meat explores meat and poultry buying and consumption behaviors, with a special emphasis in the economy. Also available as a PDF Download
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Food, Nutrition & Science
We've just launched a brand new monthly newsletter: Food, Nutrition, & Science from The Lempert Report.
Our mission is to provide retailers and brands with the latest food news and the tools needed to better serve and empower our shoppers to make the best food choices possible. Each issue will contain interviews with leading researchers, nutritionists and trend setters. read more
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Facts, Figures, & the Future Newsletter
Click here for your FREE subscription to Facts, Figures, & the Future.
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