 |
 |
|
|
|
June 2010
|
|
|
Shopping for Health 2010
Few topics have generated as much news in the past year as the importance of eating healthy foods. First Lady Michelle Obama is shining a bright spotlight on healthy eating by promoting her Let's Move campaign to prevent childhood obesity.
In addition, the conversation about health and weight maintenance is happening everyday in the supermarket aisles according to Shopping for Health 2010, published by the Food Marketing Institute (FMI) and Rodale Inc., the publishers of Prevention. read more
|
UPDATE: Gulf Oil Spill & Seafood
In an open letter to President Obama, Dan Juneau, President of the Louisiana Association of Business & Industry, wrote, "Louisiana is likely to take the brunt of the ecological and economic negative consequences emanating from the disaster. Our marshes, bays, estuaries and offshore waters are the production facilities for our once-thriving seafood industry. The fate of that industry is now uncertain at best."
It is a dire situation, and we intend to keep updating the situation. read more
|
|
|
|
|
|
|
|
Sales growth 'easy as pie,' for some
Is a pie resurgence underway? Many seniors and Boomers never lost their taste for these (usually) fruity desserts that top off meals, pair well with sorbets and ice creams, and send people off to bed content after they savor a tiny slice with a cup of tea. More telling: Watch every generation in a household light up when a guest arrives with a robust boxed pie from a roadside farm stand.
Pie is a piece of Americana, a classic comforting treat that has authenticity for people today who seek simplified foods that satisfy at a value price. read more
|
|
|
|
|
|
Motherhood Shifts, Follow Their Lead
Who's better for a supermarket than a newborn baby? All those extra store trips and purchases add up over the years. But big differences in family formations today vs. 1990 mean that moms (and dads, if they're in the picture) will have different lifestyles, economic pressures, and ways of relating to their children, brands and stores.
That's the significance of new findings by the Pew Research Center, which compared Census Bureau and National Center for Health Statistics data from 2008 with data from 1990. read more
|
|
|
|
|
|
Stores miss the oatmeal-hot cereal trend
Purveyors of oatmeal and hot cereals that are so trendy today have a message for moms around the world: Thanks, mom! Insistent prods to 'eat a good breakfast' rang true in homes all over and created generations of consumers ready to give celebrity treatment to these staples of good nutrition and value.
Those days are here. The combined effect of television exposure on food programs, and heavy marketing by restaurants, diners and food carts - think Starbucks, Au Bon Pain, Jamba Juice and others - are putting oatmeal and hot cereals in front of the public every morning with special twists. read more
|
|
|
|
|
|
Do Farmers' Markets Grow On You?
Supermarkets ought to stop looking at farmers' markets as quaint gatherings of like-minded growers that appeal to a segment of buyers who want their produce fresh, fast and local. They should also stop looking at them as competition to their own showpiece departments.
Rather, by hosting farmers' markets in their parking lots or other adjacent spaces, they could project a fairly unassailable image of wholesomeness, of having high regard for local food sources, and respect for their shoppers—who might just become more prone to buying more dressings, accompaniments and center-plate foods inside the store to accompany their earthy scores of fruits and vegetables. read more
|
|
|
|
|
|
Innovation flows in craft beers
In the flat world of domestic beer sales, heady growth is the high life of just one innovative segment: craft beer. These premium brews often pair well with food, thanks to distinctive flavors born in ingredients such as coffees or fruits, and brewing processes that are relatively low volume (less than two million barrels annually per craft brewer) and that aim to build loyal followings rather than appeal to the masses. read more
|
|
|
|
|
|
The End of Colas?
While France may have given the world champagne, America returned the favor with its own bubbly beverage - cola. The iconic beverage in America is cola. One of the few nations built on the thirst for this effervescent dark soft drink, other regions of the world are now reaching out for our bubbly passion. And while the global expansion continues to increase, it appears that U.S. consumers are pushing back the bottle, reaching instead for items with healthier ingredients and marketing messages. read more
|
|
|
|
|
|
Will nutrition themes grow frozens?
Noting the "largest communication challenge" for the frozen food industry is in "health awareness and nutritional education," American Frozen Food Institute president and CEO Kraig Naasz also posed a rhetorical question last month: "Which is more nutritional - a vegetable flash-frozen within six hours of being harvested, which cryogenically locks in its nutritional value, or a raw vegetable that sheds its nutrients the whole time it gets sorted, packaged, transported, stored and stocked....?"
His address before the Food Technology, Innovation & Safety Forum 2010 pinpointed 'locked-in freshness' as one of the key trends that will drive the frozen foods aisle this year. read more
|
|
|
|
|
|
Sales growth may be easy as pie|Getting food-involved
TLRTV is a 5-minute videocast designed specifically for the B2B Food World with a focus on Marketing Analysis, Issues & Trends. In today's report...
In today's issue of Facts, Figures & the Future, we ponder if a pie resurgence is underway? Many seniors and Boomers never lost their taste for these (usually) fruity desserts that top off meals, pair well with sorbets and ice creams, and send people off to bed content after they savor a tiny slice, or not so tiny slice, with a cup of coffee or tea. read more
|
|
|
|
|
|
Consumer Salt Perceptions
There's been a lot of talk about salt these days, and for good reason. After two years of committee meetings, research and deliberations, the Institute of Medicine (IOM), commissioned by Congress, finally released its report on sodium. The report focuses on reducing sodium intake in the United States through a gradual step-down approach - to allow for reformulation and taste-bud adjustment - and a call for the FDA to set national standards for sodium content in foods. read more
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
The Lempert Report
Daily Marketing, Analysis, Issues & Trends
Exchanging Unexpected Pieces of Knowledge
Click here for your FREE subscription
|
|
|
|
|
Facts, Figures, & the Future Newsletter
Click here for your FREE subscription to Facts, Figures, & the Future.
|
|
|
|
|
Food, Nutrition & Science
We've just launched a brand new monthly newsletter: Food, Nutrition, & Science from The Lempert Report.
Our mission is to provide retailers and brands with the latest food news and the tools needed to better serve and empower our shoppers to make the best food choices possible. Each issue will contain interviews with leading researchers, nutritionists and trend setters. read more
|
|
|
|
|
|
