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May 2010
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The Safe Quality Food
Today's shoppers are focused on knowing where their food comes from and are seeking this information from their supermarkets. Although safe, quality food is the highest priority, there is a growing interest in assuring food comes from suppliers that care about their employees and the environment.
The Safe Quality Food (SQF) Institute recently added an Ethical Sourcing standard for labor and environmental practices to its supplier auditing programs. read more
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Consumers First Aware of New Products at the Shelf
Push those soap operas and prime-time TV shows aside. That is today's directional thinking of CPG manufacturers using more new-media to support their launch of new products. Prominent in their thoughts is the retail store itself, simply because that is where sales occur and where the influence of messages, however fleeting, could have great impact on purchase decision making.
Brand marketers didn't always feel this way. read more
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What will pump up sports drinks?
Sports drinks may be afflicted with the same malady as sports apparel. There are tiers of athletes that use each classification - elite professionals, serious recreational players, casual and social participants, and even non-athletes who simply like the association.
The challenge for CPG and retail is to properly segment their products to appeal to the right user base, and to define and promote brands clearly and in targeted ways to maximize growth. read more
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C-Store Foodservice An Aging Challenge
Convenience stores can succeed in foodservice, but it is no certainty for the entire channel, which is a fiercer rival for the grab-and-go-convenience sale than for the eat-at-home-healthier sale. Formats in the mold of Tesco Fresh & Easy and Marketside by Walmart have more pristine appeals. Supermarkets aggressively merchandise prepared foods. Inconsistent c-store execution makes consumers less enthusiastic to visit when fresh foods are first on their minds. read more
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Pizza Ready to Roil
The increasingly popular meal option of frozen pizza has grown 3.8% annually since the year 2000 to top $4.4 billion in 2009 (Forbes Media's Investopedia). Prospects for continued sizzling growth vs. the food market overall (2.7% annually in that same period, says NPD Group) explains why Nestle, the world's largest frozen foods processor, swooped in to acquire Kraft's leadership share in the U.S. read more
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Taste Testing May Not Be Enough|Center Of The Plate Prices Turn Up
TLRTV is a 5-minute videocast designed specifically for the B2B Food World with a focus on Marketing Analysis, Issues & Trends. In today's report...
The University of Bristol evaluated participants' satiety - both expected and actual - of a reduced calorie versus full-calorie meal; the study's results were recently published in the American Journal of Clinical Nutrition. If the researchers could in fact find the key to unlock consumer's taste profile for a reduced calorie meal, there is little doubt that CPG companies world wide could lead the charge in the fight against obesity. read more
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Could triclosan questions benefit hand sanitizers?
Could the ubiquity of triclosan lead to an ingredient revamp of the soaps, toothpaste, deodorants and other products that contain the antibacterial chemical? If so, what could replace it, and how would categories and brands be affected?
The Food & Drug Administration (FDA) and the Environmental Protection Agency (EPA) aren't anywhere near such a decision. But "recent scientific studies raise questions about whether triclosan disrupts the body's endocrine system and whether it helps to create bacteria that are resistant to antibiotics," according to a letter from the FDA to Rep. read more
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Consumer Knowledge About Dietary Fats
Consumers are confused about what role dietary fats play in their diets, according to researchers from the University of Tennessee at Knoxville and the U.S. Food and Drug Administration. The study looked at 1,798 respondents to find out what they knew about six common dietary fats.
Disparity among U.S. consumers was wide in both the prevalence of awareness and understanding of fats. While almost all of adults had heard of saturated fat (95%) and 55% had heard of polyunsaturated fat, awareness of other fats was lower. read more
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Tobacco sales growth all about taxes
To the casual observer, tobacco product dollar sales have been on a tear in this recession - led by double-digit dollar sales gains in cigarettes, cigars and smoking tobacco segments. But you'd only be blowing smoke if you thought this rise came from a nation's anxiety that grew consumption.
Credit the rise instead to a $1.01 federal tax that went into effect in spring 2009, and brought the total of government fees on a single pack to $5.26 and the total price per pack above $9 in New York City, for example, according to the New York Times. read more
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The Lempert Report
Daily Marketing, Analysis, Issues & Trends
Exchanging Unexpected Pieces of Knowledge
Click here for your FREE subscription
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Food, Nutrition & Science
We've just launched a brand new monthly newsletter: Food, Nutrition, & Science from The Lempert Report.
Our mission is to provide retailers and brands with the latest food news and the tools needed to better serve and empower our shoppers to make the best food choices possible. Each issue will contain interviews with leading researchers, nutritionists and trend setters. read more
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Facts, Figures, & the Future Newsletter
Click here for your FREE subscription to Facts, Figures, & the Future.
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