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Ethnic, sweets, meal starters heat up frozens sales
What are the greatest goodies consumers crave with their cold
convenience-ethnic flair in entrees, easier meal preparation, zesty
desserts, or better-than-fresh value benefits? These product category
attributes are hot. And with them, lower sodium and fat content
offerings fuse more shoppers to frozens, which suggests the sales
success of some segments.
People still have to look hard behind the closed (glass) doors to
spot these choices amid duller or less-healthful varieties, but
ACNielsen Strategic Planner data show people are clearly making
certain frozens a greater part of their daily diet. read more
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Intoxicating sales in cocktail mixes
The best bartenders have a trademark flourish that captivates
patrons. Likewise, retailers are growing bolder in their merchandise
displays of cocktail mixes-particularly during the prime summer
months for outdoor partying-to make home entertainment baskets larger
and more profitable.
Flashy cranberry red, apple green martini and daiquiri mixes
entice from edgy chrome fixtures and promotional freestands set
adjacent to frozen ice cream treats and hot dogs, sausages and
chilled beer-all of which are high-traffic backyard fare. read more
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Stanford/UCLA Study: Circulars influence at least 10% of major
shopping trips
Chain executives believe that circulars, a mainstay promotional
vehicle for supermarkets for decades, draw consumers to their stores
for different product and price features each week. Where else, they
feel, can they discount hundreds of products to drive traffic
throughout an entire store that sells 30,000 SKUs or more.
Marketers hooked on inserts so believe in their magnetism that
they closely guard content and spend $8 billion a year to produce
them. read more
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Survey suggests women consumers have more time than money (or at
least shop that way)
A new study released by Shop Smart magazine, published by
Consumer Reports, suggests that almost nine out of ten
American women shoppers are concerned with getting the best price on
the products they buy, with 72 percent of the women polled saying
that price is key when purchasing clothing/groceries. About 57
percent of poll respondents said that the best values are found at
discount department stores such as Wal-Mart and Target. read more
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A jug of wine, a loaf of bread...& then it's ready for bed
Supermarkets are designed to meet consumer needs for breakfast,
lunch, dinner and even in-between meals ... what about catering to
what some consider the "ultimate meal" - the bedtime snack.
It used to be a glass of warm milk; milk actually has been proven
to calm the nerves and make one sleepy. Milk contains tryptophan, and
the calcium and magnesium in milk help enhance the conversion of
tryptophan to serotonin - but today the assortment of foods found
between the bed sheets is as varied as the assortment in the
supermarket itself. read more
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ERA's Annual Research Study
Consumers are growing accustomed to having an abundance of
information at their disposal through multiple channels, but they
might not be ready to use all of the new technologies available to
them, according to the Electronic Retailing Association's (ERA)
recent findings in their 2006 Annual Research Study.
The study, which looked at 600 respondents who had purchased a
product or service in the past year through a television or radio
advertisement with an 800-number, a 24-hour home shopping network, or
via email or online advertising, found that, in general, buyers were
disinterested in the idea of cell phone videos and interactive
television - two of the newer technologies on the market. read more
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CHANNEL WATCH
ACNielsen estimates that in 2005, over $4.0 billion was spent
across all retail channels in the yogurt category which includes
refrigerated yogurt and refrigerated yogurt shakes & drinks.
The following slides indicate the percentage of households
who buy each type of yogurt, a sampling of higher indexing household
types who buy products in the overall yogurt category, and channel
share of category dollar sales. read more
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Consumers Care About What They Eat
Which is why this week's annual National Food Policy Conference in
Washington DC is more important than ever.
Carol Tucker Forman, the director of the Food Policy Institute
and Consumer Federation of America has been at the forefront of
leading the "consumer charge" in the food world. This year's
conference, "Food Policy in a Time of Change: Consumer Impact,
Challenges and Opportunities" is designed to be a wake up call to
meet the fast changing needs of our shoppers - especially in terms of
health and wellness. read more
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Facts, Figures, & the Future Newsletter
Click here for your
FREE subscription to Facts, Figures, & the Future.
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Shopping for Health
This national survey examines shoppers' interest and attitudes, as
well as in-store activities, regarding health and nutrition,
consumers' efforts to manage their health, and the ways in which
health and nutritional concerns play out in purchase decisions at the
grocery store. This report brings a practical understanding of the
relationship between food shopping and health. read more
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Speaks
FMI's Speaks is the annual state of the industry report for food
retailers. The report reviews the important changes and trends and
puts them into an industry perspective. It presents detailed
information on supermarket operations, store-level benchmarks and
outlines strategic and competitive issues. read more
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U.S. Grocery Store Shopper Trends 2006
The FMI U.S. Grocery Store Shopper Trends 2006 is available. Click on
the image above for more info.
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Category Management
ACNielsen's new book on category management, published by John Wiley
& Sons, is now available. To order, click on the image above. Or,
for discounted orders of 10 or more, contact Jeff Gould at Wiley at
jgould@wiley.com.
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Xtreme Retail 23 Newsletter
XR23 will provide you with the latest information and analysis of
technologies designed specifically for the retail environment.
CLICK HERE for
your FREE subscription.
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High quality products and meal time convenience may be the attention
getters in many supermarkets these days, but price is still king in
the minds of many shoppers. Virtually every shopper in the
supermarket says price is very or, at least, somewhat, important to
them according to FMI's annual study of consumer trends.
When we began reporting on the topic of "channel blurring" in
mid-1990, we wanted to understand how consumers were shopping across
retail channels to fulfill their annual category needs. A key
component of our work was to understand the importance of exclusive
versus dual and multiple-channel category buyers within our ACNielsen
Homescan Consumer Panel*. While exclusive and dual-channel category
buyers represent the vast majority of buying households in the
categories that we have examined, the dollar importance of
exclusive-channel category buyers usually pales in comparison to
dual, 3 channel and 4+ channel category buyers. 
