Announcing the most important food resource from farm to table
We are pleased to announce a new free editorial resource for the food community, The Food Journal, a unique and in-depth e-newsletter providing bi-monthly analysis and commentary ... from soil to shelf. And we would like to invite you to subscribe.
With its byline, “the topline and extreme detail,” The Food Journal will provide in each issue a wide array of substantive facts and opinions on one single timely topic. It will concurrently project a future forecast for each topic empowering readers - farmers, agricultural companies, retailers, brands and the media – to make intelligent decisions. Containing dozens of links within the body of its copy, The Food Journal also functions as an annotated bibliography; a one-stop shop for further facts and perspectives on the subject.
And that’s not all. Because we understand life’s time constraints and strive to achieve a comprehensive perspective for our readers on the topic at hand, we have brought in team of experts that will provide creative and effective commentaries built into the copy alongside the various other hyperlinks.
Why subscribe? The Food Journal promises to give you all the facts in a well-written actionable format without any ads or other distractions. Subscribe today.
What The Food Journal will not do is take sides or weigh towards a propagandistic approach in its writing. This is not part of our mission. The food industry is driven by politics, science, technology, environmental challenges, marketing and culinary affinities. On any given controversy affecting the industry as a whole, it’s imperative to understand the whole scope in seeing its application to one specific sector of the industry. How great for the farmer to see the point of view of the grocery store owner, or the biotech engineer to see the point of view of the dietitian? But this symbiotic relationship needs to happen organically. Not by our facilitation. We inform but our readers will make their own educated decisions.
Now all you have to do is sign up! Our first issue is not to be missed in the dust of Prop 37, “Coming to the Cross-Roads with GMO-Free Labeling?” And with the Farm Bill vote right around the corner in September 2013, you won’t want to miss our issue on the Fate of Food Stamps (SNAP).
We look forward to hearing from you and having you join our readers.
Harriet, Gene, Marty & Phil